Welcome to New Communications Committee Member, Susan Parkin

By Carl Michener

Susan Parkin grew up in Collingwood. Now living in Toronto, she still comes up to Collingwood regularly to visit family and over the years has noticed a dramatic change in the region: new people moving up in increasing numbers and more development.

Susan is currently Ecommerce Coordinator at Au Lit Fine Linens in Toronto, but aspires to a career somewhere at the intersection of environment and fashion. She graduated from Ryerson University’s Business program in 2017 with a Bachelor of Commerce and a minor in marketing. To put her skills to use and move towards her career objective, Susan decided to volunteer with a Collingwood-based environmental charity. When she read a local article on the Watershed Trust, she looked us up at www.WatershedTrust.com and noticed a position available for a website editor.

Now Susan manages all of the Watershed Trust’s social media as part of the Communications Committee. She is working on creating awareness through news and updates, linking to local events, and promoting our Photo of the Week email program.

“I’m hoping to create more of a membership and volunteer strategy this summer,” Susan says. “ As we launch the new website, there will be more content to share. My stretch goal is developing a strategy around social media for increased volunteering and awareness, especially among a younger demographic.” To see some of what Susan does for the Trust, follow us on Facebook, Instagram and Twitter.